In a time of tighter budgets and rising living costs, South African consumers—particularly women—are proving that savvy doesn’t mean settling. New data shows that vehicle sales in April jumped 11.9% year-on-year, even with fewer trading days. The message is clear: the appetite for cars is alive and well—just more considered.

Women Leading Smarter Vehicle Purchases

Speaking on HOT Business with Jeremy Maggs, powered by Standard Bank, Lebo Gaoaketse, Head of Marketing and Communication for Motor at Wesbank highlighted a 16.9% increase in passenger car sales, a significant rise that points to a changing mindset among consumers. “South Africans aren’t necessarily buying less—they’re just buying smarter,” he explained. “Women, in particular, are looking for value: cars that fit their lifestyles, budgets, and expectations for safety and quality.”

More Choices in a Growing Car Market

And the options are more exciting than ever. Affordable doesn’t mean basic anymore —newer Chinese and Indian brands like Mahindra, GWM, and BYD are winning hearts with fully loaded cars that come with the bells and whistles once reserved for premium models. Think touchscreen displays, reverse cameras, and sleek interiors—without the eye-watering price tag.

For entrepreneurs and small business owners, sales of light commercial vehicles are also up 3.2%, showing a quiet confidence returning to the SME sector. These versatile vehicles are supporting women who run delivery services, mobile salons, or design businesses—proof that vehicles remain essential to mobility and independence.

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Used Cars Remain a Smart Choice

The used car market is holding strong too, offering reliable alternatives for those who want to stretch their rands without compromising quality. And with interest rates easing slightly and inflation softening, there’s cautious optimism that now might be a good time to make that long-postponed purchase.

Even electric vehicles are gaining ground, with brands like BYD shaking up the market by offering EVs at far more accessible price points. It’s a space to watch for women looking to future-proof their purchases.

Final Thoughts

In a world full of financial uncertainty, it’s reassuring to see that South African women are still making confident, informed choices behind the wheel—choosing practicality without letting go of aspiration. Want more insights into the trends transforming South Africa’s automotive landscape? Listen to HOT Business with Jeremy Maggs on HOT FM for expert interviews, market analysis, and the latest news from the road.